Social media foundations
The groundwork every brand social operator needs: goals, channels, a content mix and a weekly rhythm you can actually keep.
Outcomes you’ll walk away with
- Pick the two or three channels worth your time and drop the rest
- Balance educational, promotional and community posts in a repeatable mix
- Set a small number of goals you can track without a spreadsheet marathon
- Leave with a one-page plan you can start posting from this week
Lessons in this course
A self-guided outline you can follow at your own pace — early access to the written curriculum while video lessons are in the works.
- 01 What social media is really for 6 min
- 02 Choosing the right channels for your brand 8 min
- 03 Building a content mix that holds attention 8 min
- 04 Setting goals you can measure 7 min
- 05 Your weekly content rhythm 8 min
- 06 A one-page starter plan 8 min
About 45 minutes of focused learning.
Do the work inside Social Media Digital Marketer
Lessons are only half the story. Social Media Digital Marketer is where you plan a week, draft on-brand posts, schedule across channels and report on what worked — so what you learn here turns into real output.
- Draft on-brand posts in seconds and edit to taste
- Schedule a whole week across your channels in one view
- See which content patterns actually earn reach
- MonEducational post — scheduled
- WedCommunity question — draft
- FriProduct highlight — in review
About the Social media foundations course
Is this course really free?
Yes. Every Social Media Digital Marketer Academy course is free to work through. You can create a free account to start putting the lessons into practice, no card required.
Is there video or a quiz?
Not yet. Each course is an honest, self-guided outline you can follow at your own pace and apply immediately. Video walkthroughs and interactive lessons are on the roadmap — early access starts with the written curriculum.
How long will it take?
About 45 min of focused reading, spread across 6 short lessons. Most people work through a course over a week and practise as they go.
Do I need the product to follow along?
No, the lessons stand on their own. But everything is designed to slot into Social Media Digital Marketer, so you can plan, draft, schedule and report on real work as you learn.
Ready to run brand social like a studio?
Start the course, then bring what you learn into Social Media Digital Marketer and ship your first planned week.