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by Phronesis AI Lab
For saas & tech

Ship product stories, not just product

You release faster than you can market it. Turn changelogs, features and launches into a steady stream of demand-gen and thought-leadership posts that make the product feel alive.

The demand gap

You built it. Nobody heard about it.

Engineering ships weekly; marketing posts monthly. Great features go out with a one-line changelog and no story, and the pipeline stays flat while the roadmap flies.

Today
  • Launches announced with a single tweet
  • Founders posting in bursts, then going quiet
  • No consistent demand-gen rhythm on LinkedIn
  • Content that lists features, never the outcome
With Social Media Digital Marketer
  • Each release becomes a week of angled posts
  • A founder voice that ships on a schedule
  • A LinkedIn-first cadence tuned for a B2B feed
  • Story-led posts that lead with the problem solved
Release to narrative

Every ship becomes a story worth reading

Feed a changelog or a feature note and the agent frames it as a demand post — the problem, the change, the outcome — with a hook written for a B2B feed, not an internal wiki.

  • Changelogs become launch threads and carousels
  • Angles for founders, product and marketing voices
  • A tone tuned for LinkedIn, with document carousels
Demand rhythm

A consistent cadence, not a launch-week spike

Keep a steady drumbeat between launches. Plan a month of thought leadership, customer proof and product education, then measure which angles actually move demand.

  • A month of demand-gen planned in one pass
  • Best-time slots per channel for a B2B audience
  • Analytics that show which narratives convert
Built for SaaS & tech

The modules a product team runs on

From the changelog to the feed to the demand you can measure.

AI Content Studio

Generate posts, captions and creative in your brand voice.

Scheduling

Visual calendar and queue with best-time-to-post.

Analytics

Cross-network reporting that answers what to do next.

Collaboration

Approvals and team workflow that stay out of the way.

Engagement inbox

Every comment and DM in one place.

Integrations

Connect the tools your team already uses.

“By far the most efficient. Carousel posts to full video, voiceover and scheduling all work. Published content stays in one place.”

Isabella Collins Digital marketing consultant

Turn your roadmap into demand

Start free and post your next release properly, or book a walkthrough with your changelog.