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by Phronesis AI Lab
Social listening

Hear what your market is saying, as it says it

Monitor your brand, your competitors and the keywords your buyers use, across every network. Read sentiment, measure share of voice, and catch a spike while it still matters.

On the roadmap Rolling out to beta batches — talk to us if this is critical for you.
One stream

Every mention of your brand, in one place

Stop refreshing five apps to find out what people are saying. Brand mentions, keyword hits and campaign hashtags land in a single stream you can filter by network, sentiment and topic, and reply to or turn into a post.

  • Brand, product and keyword tracking across supported networks
  • Filter by network, sentiment and topic, then save the searches you repeat
  • Positive, neutral and negative labelled in context, not as a black box
Where you stand

Share of voice and sentiment, tracked over time

A single loud day tells you nothing. See how much of the category conversation is yours versus each competitor, and whether sentiment is warming or cooling week over week, so you act on a trend and not a blip.

  • Share of voice against the competitors you name
  • Sentiment trend per topic, not just a headline number
  • Spike alerts when mentions or negative sentiment jump
What you get

Listening that leads to action

Every capability here exists to turn what people are saying into something you can publish, answer or decide.

Brand and keyword tracking

Follow your name, products and the phrases your buyers use, across networks. Every mention lands in one stream you can filter and act on.

Sentiment at a glance

See whether the conversation is warming or cooling, not just how loud it is. Positive, neutral and negative, tracked over time per topic.

Share of voice

Measure how much of the category conversation is yours versus each competitor, so you know where you stand before you spend.

Spike alerts

Get a heads-up when mentions or negative sentiment jump, so you reach a moment while it is still a moment, not after it has passed.

Competitor watch

Track named rivals alongside your own brand: what they are running, how it lands, and which angles are crowded versus wide open.

From listening to a post

Turn a trend or a mention worth answering into a draft in the content studio, without leaving the conversation you found it in.

On the roadmap

Where this stands today

Social listening is on the roadmap and rolling out to beta batches. It is not fully shipped yet. What is live today is publishing, scheduling, the AI content studio, analytics and the engagement inbox. If listening is critical for you, book a demo and we will be straight about timing and whether we can prioritise it for your account.

Social listening FAQ

Questions about listening

Is social listening available now?

Not yet. Social Media Digital Marketer is in beta, and listening is on the roadmap. Publishing, scheduling, AI content, analytics and engagement are live today. If listening is critical for you, book a demo and we will tell you exactly where it sits in the batches and whether we can bring it forward for your account.

What will it track?

Your brand, products, campaign hashtags and the keywords your buyers actually use, plus named competitors, across the networks we support. You will be able to filter by network, sentiment and topic, and save the searches you check often.

How is sentiment decided?

A model reads each mention in context and labels it positive, neutral or negative, with the wording visible so you can sanity-check it. Sentiment is a signal to guide where you look, not a verdict you have to accept.

See where listening fits your plan

Book a demo and we will walk through listening on your own brand and category, and tell you honestly when it lands for your batch.