Analytics that matter
Cut through vanity metrics. Learn which numbers tell you what is working, how to read them, and how to report without the noise.
Outcomes you’ll walk away with
- Tell the difference between numbers that flatter and numbers that guide
- Read reach, engagement and conversion without second-guessing yourself
- Spot the content patterns worth repeating
- Write a monthly report a busy stakeholder will actually read
Lessons in this course
A self-guided outline you can follow at your own pace — early access to the written curriculum while video lessons are in the works.
- 01 Vanity metrics vs. metrics that move you 8 min
- 02 Reach, engagement and conversion, explained 9 min
- 03 Reading a post-level report 8 min
- 04 Finding your best content patterns 8 min
- 05 Building a monthly report people read 9 min
- 06 Turning insights into next month’s plan 8 min
About 50 minutes of focused learning.
Do the work inside Social Media Digital Marketer
Lessons are only half the story. Social Media Digital Marketer is where you plan a week, draft on-brand posts, schedule across channels and report on what worked — so what you learn here turns into real output.
- Draft on-brand posts in seconds and edit to taste
- Schedule a whole week across your channels in one view
- See which content patterns actually earn reach
- MonEducational post — scheduled
- WedCommunity question — draft
- FriProduct highlight — in review
About the Analytics that matter course
Is this course really free?
Yes. Every Social Media Digital Marketer Academy course is free to work through. You can create a free account to start putting the lessons into practice, no card required.
Is there video or a quiz?
Not yet. Each course is an honest, self-guided outline you can follow at your own pace and apply immediately. Video walkthroughs and interactive lessons are on the roadmap — early access starts with the written curriculum.
How long will it take?
About 50 min of focused reading, spread across 6 short lessons. Most people work through a course over a week and practise as they go.
Do I need the product to follow along?
No, the lessons stand on their own. But everything is designed to slot into Social Media Digital Marketer, so you can plan, draft, schedule and report on real work as you learn.
Ready to run brand social like a studio?
Start the course, then bring what you learn into Social Media Digital Marketer and ship your first planned week.