Find the right creators, and prove they worked
Influencer marketing goes wrong when it is run on spreadsheets and vibes. Discover creators by audience fit, brief them on brand, track every deliverable, and measure EMV and real results in one place.
Creators chosen for fit, briefed to stay on brand
Follower count is the vanity metric of influencer marketing. Search by niche, audience overlap and real engagement, shortlist the creators whose audience is actually yours, and send a brief with deliverables and do-not-say rules built in, so the first draft already fits.
- Search by niche, audience overlap and engagement, not just reach
- Shortlist and compare creators side by side
- Briefs carry deliverables, due dates and your brand rules
Every deliverable tracked, every result attributed
Once a campaign is live, the questions are simple: what has shipped, and did it work? A board shows each creator, deliverable and due date with a status, and results roll up as EMV, reach and clicks per creator, so you can tell a real partnership from a busy one.
- A board of creators, deliverables and due dates with a status
- Drafts reviewed in the same approval flow as your own posts
- EMV, reach and clicks per creator and per campaign
Influencer campaigns, out of the spreadsheet
Every capability here exists to run creators like a channel you can plan, approve and measure, not a favour you hope pays off.
Creator discovery
Search creators by niche, audience and engagement, not just follower count. Find the ones whose audience actually overlaps yours.
Briefs that stay on brand
Send a clear brief with your do-not-say rules and deliverables built in, so what a creator ships fits the brand the first time.
Campaign tracking
Every creator, deliverable and due date in one board, with a status so you always know what has shipped and what is late.
EMV and results
Earned media value, reach and clicks per creator and per campaign, so you can tell a partnership that worked from one that just felt busy.
Content and approvals
Collect creator drafts, review them in the same approval flow your own posts use, and send changes without a thread of emails.
Amplify what performs
A creator post that lands can be boosted or repurposed into your own feed, so a good partnership keeps paying after it ends.
Where this stands today
Influencer marketing is on the roadmap and rolling out to beta batches. It is not fully shipped yet. What is live today is publishing, scheduling, the AI content studio, analytics and collaboration. If running creators through one place is critical for you, book a demo and we will be straight about timing and whether we can prioritise it for your account.
Questions about creators
Is influencer marketing available now?
Not yet. Social Media Digital Marketer is in beta, and influencer campaigns are on the roadmap. What is live today is publishing, scheduling, AI content, analytics and the engagement inbox. If running creators through Social Media Digital Marketer is critical for you, book a demo and we will tell you honestly where it sits in the batches and whether we can prioritise it.
How is EMV calculated?
Earned media value estimates what the reach a creator delivered would have cost as paid media, using their impressions and engagement. We show the assumptions behind it, alongside plain reach and clicks, so EMV is a comparison tool and not a magic number.
Can I run this alongside my own posts?
Yes, that is the point of keeping it in Social Media Digital Marketer. Creator content flows through the same approval and calendar you already use, and a post that performs can be boosted or repurposed into your own feed, so nothing lives in a separate silo.
Run creators like a channel you can measure
Book a demo and we will walk through discovery, briefs and the EMV view, and tell you honestly when it lands for your batch.