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by Phronesis AI Lab
Ads manager

Put budget behind the posts already working

Your best organic post is your best ad. Boost it from the same calendar, manage simple paid campaigns without a second tool, and see spend, revenue and ROAS in one honest view.

On the roadmap Rolling out to beta batches — talk to us if this is critical for you.
Boost, don't context-switch

A post is earning its slot? Boost it right here

When analytics shows a post beating your average, the last thing you want is to rebuild it inside a separate ads tool. Put budget behind it from the calendar, set a window and an audience, and it runs, paid and organic in one plan.

  • Boost any post from the calendar, no separate tool
  • Candidates ranked by real organic performance
  • Simple budgets, run windows and audiences, not nested ad sets
One number that matters

Spend, revenue and ROAS, next to your organic

At month end the awkward job is reconciling an ads dashboard against your organic report in a spreadsheet. Here they live together: paid results sit beside organic reach, and return on ad spend is one number you can read per campaign or rolled up.

  • Spend, revenue and ROAS per campaign and rolled up
  • Paid results shown beside organic, in one report
  • Spend caps and a clear status, so nothing overruns quietly
What you get

Paid that stays simple

Every capability here exists to help you put money behind what is already working, and see what it returned.

Boost from the calendar

A post is earning its slot? Put budget behind it without leaving the calendar or opening a separate ads tool. Paid and organic live in one plan.

Data-picked candidates

The posts already beating your average are the ones worth boosting. See suggested candidates ranked by organic performance, not by guesswork.

Simple budgets and audiences

Set a budget, a run window and a straightforward audience. No maze of nested ad sets for a post you just want more people to see.

One ROAS view

Spend, revenue and return on ad spend on one screen, per campaign and rolled up, so you know what paid is actually returning.

Paid and organic together

One calendar, one report. Stop reconciling an ads dashboard against your organic numbers in a spreadsheet at month end.

Guardrails, not surprises

Caps on spend and a clear status per campaign, so budget goes where you told it to and nothing runs longer than you meant.

On the roadmap

Where this stands today

The ads manager is on the roadmap and rolling out to beta batches. It is not fully shipped yet. What is live today is publishing, scheduling, the AI content studio, analytics and the engagement inbox. If boosting from the calendar is critical for you, book a demo and we will be straight about timing and whether we can prioritise it for your account.

Ads manager FAQ

Questions about paid

Is the ads manager available now?

Not yet. Social Media Digital Marketer is in beta, and paid is on the roadmap. What is live today is publishing, scheduling, AI content, analytics and the engagement inbox. If boosting from the calendar is critical for you, book a demo and we will tell you honestly where it sits in the batches and whether we can prioritise it.

Is this a full ads platform?

No, and it is not trying to be. Social Media Digital Marketer is built to boost the organic posts that are already working and manage simple paid campaigns from the same calendar, with a clear ROAS view. For deep, complex ad operations you would still use the native ads managers; this covers the everyday boost-what-works case well.

How does ROAS get measured?

Spend comes from the ad platform, and revenue comes from the conversions you connect. We show return on ad spend per campaign and rolled up, alongside your organic numbers, so paid and organic sit in one report instead of two tools.

See paid and organic in one plan

Book a demo and we will walk through boosting from the calendar and the ROAS view, and tell you honestly when it lands for your batch.