Research reports on how brand social actually performs
Cadence, formats, timing, AI adoption and channel trends — drawn from our own beta publishing data and framed as directional, not gospel.
The state of social 2026
Our flagship read on how brand social is being run this year — cadence, formats, AI adoption, best-performing content and channel trends, drawn from our own beta publishing data and framed as directional.
Read the report →Reels vs carousels vs static: a performance report
How the three core post formats performed in our own beta publishing data — reach, saves, effort and best-fit objectives — with honest framing on when to use each.
Read report →AI in social media: the 2026 adoption report
How teams actually use AI for social content in 2026 — where it helps, where humans stay in the loop, and what separates useful assistance from generic output. Drawn from our own beta data and framed honestly.
Read report →Best time to post: what our data shows
Per-network timing patterns from our own beta publishing data — when posts landed best, why "best time" is more range than magic minute, and how to find your own window.
Read report →Put the data to work
Start free — draft a month of posts in your voice, and publish everywhere from one calendar.