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by Phronesis AI Lab
Course

Growing on LinkedIn

A practical playbook for building reach and trust on LinkedIn: profile, content formats, a posting cadence and real engagement.

Intermediate 48 min 6 lessons
What you’ll learn

Outcomes you’ll walk away with

  • Sharpen a profile so the right people follow you
  • Choose the post formats that actually earn reach on LinkedIn
  • Write opening lines that stop the scroll
  • Keep a cadence and engagement habit you can sustain
Curriculum

Lessons in this course

A self-guided outline you can follow at your own pace — early access to the written curriculum while video lessons are in the works.

  1. 01 How LinkedIn is different from every other feed 6 min
  2. 02 A profile that earns the follow 8 min
  3. 03 Post formats that perform 9 min
  4. 04 Writing hooks that stop the scroll 8 min
  5. 05 A sustainable posting cadence 8 min
  6. 06 Engaging in comments and DMs the right way 9 min

About 48 minutes of focused learning.

Put it into practice

Do the work inside Social Media Digital Marketer

Lessons are only half the story. Social Media Digital Marketer is where you plan a week, draft on-brand posts, schedule across channels and report on what worked — so what you learn here turns into real output.

  • Draft on-brand posts in seconds and edit to taste
  • Schedule a whole week across your channels in one view
  • See which content patterns actually earn reach
This week
  • MonEducational post — scheduled
  • WedCommunity question — draft
  • FriProduct highlight — in review
FAQ

About the Growing on LinkedIn course

Is this course really free?

Yes. Every Social Media Digital Marketer Academy course is free to work through. You can create a free account to start putting the lessons into practice, no card required.

Is there video or a quiz?

Not yet. Each course is an honest, self-guided outline you can follow at your own pace and apply immediately. Video walkthroughs and interactive lessons are on the roadmap — early access starts with the written curriculum.

How long will it take?

About 48 min of focused reading, spread across 6 short lessons. Most people work through a course over a week and practise as they go.

Do I need the product to follow along?

No, the lessons stand on their own. But everything is designed to slot into Social Media Digital Marketer, so you can plan, draft, schedule and report on real work as you learn.

Ready to run brand social like a studio?

Start the course, then bring what you learn into Social Media Digital Marketer and ship your first planned week.