Beta batch 4 is open: agent-drafted weekly reports now on Business. Request access
by Phronesis AI Lab
About us

Practical wisdom, applied to how brands show up online

Phronesis AI Lab builds Social Media Digital Marketer: the loop that drafts, schedules, publishes and measures a brand's social presence, with a person approving every step. We are in public beta, building in small batches with the teams who use it.

Who we are

Who we are and what we do

Most tools force a choice: a scheduler with no creative, or a creative tool that cannot publish reliably. Social Media Digital Marketer owns the whole loop — brand model, drafts, scheduling, publishing and analytics — so next week's plan comes from what actually worked, not a blank calendar.

Founded in 2025, Phronesis AI Lab is building Social Media Digital Marketer for creators, small businesses, startups and agencies, onboarding in small batches through the beta.

Right now

Where we are right now

Founded 2025Bootstrapped, product-first
Public betaOnboarding in small batches
3 channels liveInstagram, Facebook, LinkedIn
Direct to foundersSlack or WhatsApp, not a ticket queue
Built in the open

Human support, honest numbers

A small team answers every message; no bots, no tier-one script. We publish what we are building, what broke, and what it costs to run.

Meet the team
340BrandsDrafting with Social Media Digital Marketer
18k+Posts publishedAcross all channels
99.4%Publish successFirst attempt, last 90 days
<4hSupport replyMedian, in your timezone
Phronesis AI Lab

Practical wisdom, as a product rule

Phronesis is the Greek word for knowing what to do, not just what is true. An agent that cannot explain why it proposed a post, or that acts without approval, does not ship.

About us
01 Reliability before intelligence A scheduler that misses a post is worthless however clever its drafts. Publishing infrastructure ships first and is tested hardest.
02 Approval is not optional The agent may propose, draft and explain. A person decides. This is a product rule, not a setting.
03 Meter what costs, give away what does not Text AI is unlimited. Images, video and minutes are metered in units you can read on an invoice.
CommunityDiscord

Ask questions, share what performed, and vote on which platform adapter ships next.

Partner program30% recurring

Agencies, consultants and creators who bring customers earn a recurring share for the life of the account.

WhitelabelAgencies

Run the full engine under your own name and domain, with per-client workspaces and metered billing.

Get started for free

One brand, three channels, unlimited text AI. The platform we are building in the open, with you.